According to Gallup, a basic menu is glanced at for merely 100 seconds or so.
Will it be the offering, or the writing that might make the difference.
Last spring, itsmyingredient.com dished a provocative item about basic cafeteria items–
some tagged with simple names, and others amplified in other upscale manner. Some of the embellished fare were tagged with sensory tags ( buttery, mellow ).
Other tags were geographical ( provencal, Gulf bred ).
Or sentimental tags ( original recipe, farmstyle ).
These items were rotated amid some scientific sampling, and patrons were asked to complete a survey.
Findings determined that…
- apparently expressive menu listings increased sales by slightly more than 25%
- definitive labels reinforced perceptions about “quality” or “value”
- eloquent labels reinforced perceptions about the restaurant as being trendy or a classic haven
- and whether reinforced perceptions enhanced patronage
Thusly whether wording and tags solidify patron satisfaction with the menu fare and the restaurant. And repeat visits.
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Besides the science of it all…have your menu draw approval simply by its menu cover. A soft buttery suede, or supple ostrich conveys impeccable presence which likewise entices the culinary experience.
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