Monthly Archives: March 2011

Suggestive Advertising for Restaurants

I’m not making this stuff up! Excerpts reprinted from an article by Crystal Phend, Senior Staff Writer, MedPage Today Published: March 07, 2011 Seeing Shrek, Dora the Explorer, and other popular animated characters on cereal boxes appears to influence kids’ perceptions … Continue reading

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Buying Menu Covers? Do the Math.

They may look alike, but . . . Many menu covers may look alike but they’re not all made alike. You’ve written your menu copy, maybe even have given it to the printer, and now you need a cover. If … Continue reading

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Planning Tips for Restaurant Openings

You’ve Got  to Have a Plan Before you sign a lease or lay down the concrete pad for your new restaurant, you need a plan. The better the plan, the greater your chance for success. What kind of restaurant do … Continue reading

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Marketing your Restaurant

Who am I? If you had no more than eight or ten words to describe your restaurant, to give your guests a reason to patronize your restaurant, what would those words be? Dining for special occasions? A restaurant that the … Continue reading

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Dessert Marketing 101

Just Desserts Some centuries ago, when I was eight or ten years old, I remember a family ritual of going to my grandparents’ house for Friday night dinner. Grandma would always have a freshly baked pie ready for dessert and … Continue reading

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